Our 21st century educational system, despite and supported by a technological pretense at modernization, basically remains a 19th century preparatory ground for assembly line work mindsets. The goal is to dumb down and render submissive the creative within us. That's why we fight so intensely to have our individuality recognized in a society that now desperately needs us to be collectively focused... 

Questions 1 and 2: 

 Do I try to sell collectors "my art"?

No. Mainly because I don't sell "art". I sell artworks which may or may not be eligible to hold within them the mystery that is "art". 

Do I give them (consumers) enough information that they want to own the piece? 

I would feel like a shit if I ever discovered that at any time during the past 50 + years of my career one of my collectors had bought an artwork of mine because I had "led him/her into doing so".

Buyers of my artworks CHOOSE to buy my work. They tell me they want it. I don't manipulate the conversation to get them to "own"' anything! Why should I? 

In our times, we are too much like commodity salesmen trying to get rid of old stock. Do I try to sell my work? Other than display it and give the general parameters of title, dimensions and medium, I tend to shut up and stay away from the whole promotion and marketing formats of the day.

Too often, we appear to be more hyped up on being seen to be artists than we are at presenting thought-filled and deep meanderings into the sensual world of our artwork making. Basically, today, we are  become more distractions than lures into the visual language world we are engaged in. We often sound more like shills and hucksters. 

I don't give out information  focused on getting someone to "own a piece". (!!!) Whether buyers fit one or the other of consumer, investor or collector is not the point. I've sketched or painted or sculpted whatever I have and now I display it. I've done my bit. And though I will warmly welcome and speak with a visitor to one of my displays, I generally prefer to offer them free reign as to observation, appreciation (or not) and even interpretation. This is their moment to reach out and be moved (or not) by the work I have created. It's as simple as that.  Sometimes they buy. Sometimes they don't. But in the end, they must make that choice and not me (or my pushing them to do so). 

Oddly, communication freedom is what the commercial side of the visual arts is about since, at the core, it is a sensual, not a commodity-based exercise. 

Artwork, ready to leave a studio to be exhibited, to stand on its own to speak, must be "freed up" to do so, this - despite contemporary notions which deem it necessary in our times to "prepare" audiences for the upcoming revelations of our work............................................. (!!!) Such a notion says 2 things to me: 

1- We don’t trust our potential clients to be smart enough to “get” our stuff, and.... 
2- We don’t trust the quality of our work.
​
So where lies the real problem?

For all intents and purposes, artworks can legitimately be coddled during the extensive developmental stages within a studio. But once completed, and existing outside the atelier environment, created objects must be weaned - must become independent of our overprotective attentions. Why so? At this stage of the game, the lasting value of an artwork no longer depends on excessive pampering by its creator.  Rather, it must gamble on the attentions, or lack thereof, of viewers being open to an artwork’s ability to communicate and the viewer's ability to connect.

Artworks are like children. They must eventually grow up and learn to fly on their own, without parental interference. So should our studio progeny. Despite contemporary practices, If I have to "sell" the virtues of my created spawn, what I actually end up doing is neutering it from the get-go. I am telling the world that I am not sure that my work can stand on its own... And the more intense I sound on the subject the more desperate I appear to be and the weaker my work seems. 

Essentially, artworks, have an innate right to exist independently of us in order for the art "within the artwork” to appear and to have its say... (again, oftentimes we forget that art is not necessarily in all or even anything we create. If we are lucky it occasionally does thrill a viewer by its presence.    

Where am I going with all of this?

Creating is a 3 fold experiment in processing. The first element involves a creator who generally retires from the fray in order to muse within a studio environment - this to give birth to a concrete representation of a concept, a thought, an observation, a feeling whose forever quest is to eventually be conveyed and shared with others (unless the creation process is a therapeutic one).

The second step in the process of transmitting artwork to an audience involves a right of passage, or the debutante ball aspect of the coming out of an artwork. This is not a new concept, whether this relates to individuals or individual artworks. 

In ancient Greece, there were “symposia” - banquets to honour the transition of a boy to manhood. A similar event, called a “convivium”, was held in ancient Rome to recognize a young man’s coming of age. Many other cultures, over time, have had similar happenings, some religious some cultural, which opened the doors to adulthood for the all too ready young. 

In the 18th and 19th centuries, debutante balls were common in Europe. Not to be left behind, the West had its own “Promenades” - soon to be known as “proms” - as first highlighted in the Harvard Crimson newspaper in 1879.  

All such events are comparable to the final stage of presentation, display and introduction of our artworks to the world. As newly minted adult creations, the first responsibility of these recently “mature” artworks, (as independent “beings”), is to prove themselves worthy of the wider worlds recognition, acceptance and/or rejection of their claim to excellence. 

The third and final element in this sharing experience is the very fact that an artwork must be allowed its own space to breathe within a communication environment. From the first moment of its presentation and display before the eyes of the world, an artwork must be free to express itself - and this through an excellence of rendition put forth by the quality of compositional elements “playing nicely together”. 

So, is my artwork art?

All in all, and despite our intentions, talents and expertise as creators, the decision that “art” actually resides within a specific creation is the purview of a viewer, not ours. Obviously, artworks are things, buyable, tradable objects. Art is not a thing. it is a mystery which is only seen (felt) through the eyes and heart of a viewer, open to receiving the enigmatic experience of “soul” within an artwork. It is that which elicits awe and "unbelievability" from viewers.  

Essentially, every artwork made, manufactured, sketched, painted, sculpted, composed or written has been created  with one intent and one intent only in mind of its maker: to give the constructed end product a "life" - its own life. And so, why would anyone considering themselves to be an artist ever subscribe to the need to  hawk their wares through opaque artist’s statements and sales pitches that sound and feel more like door to door salesmen spiels? 

Is it that our contemporary tactics fit the times? 

Yes. A good example of this is that parents today do not shy away from showing up at colleges to give hell to profs who don’t give their 23 year old babies an A+ in whatever. That’s what’s called a bastardization of upbringing. Do we practice this type of gobbledygook reality in the visual arts? Sadly, yes. More often than not the arts (especially the visual arts) reflect the era in which we live. Just read some of the artist statements available on line which describe the "non-sense" we throw out as sophisticated parlance which, in effect, seem to  tell our potential collectors that we don't see them as bright enough to understand our worldly-wise work. Is this true? Possibly not. But it sure sounds like we’re going in that direction... 

So the answer to the title question  is?...

Once an artwork is completed and, by our own admission, ready to stand on its own, we’ve only got 5 simple things to do to show our trust in both our latest all grown up hatchlings and our client base:

We should...

1) Take 2 steps back from the work once it is completed,
2) smile proudly,
3) let the work speak for itself,
4) shut the hell up... and,
​5) for god's sake, let the viewer discover the art (soul) emanating from the depths of our artwork. If they don't/can't, we'll know soon enough that this particular artwork will at least make a good paint-over canvas for a future kick at the can.    

​Once an artwork is completed we should take a lesson from greater artists than ourselves. The unwritten rule of thumb is to take 2 steps back and speak no more. IF our artworks are good enough to show, they are good enough to do their own speaking - which is their job, not ours.

I know that in our era we live in over-protectiveness of children - and in so doing we ruin their ability to stand on their own. The same applies to painting, drawing and sculpting. By making, creating, molding and crafting things we give these objects "life". Why, then, do we snuff it out in order to provide our audiences with info that aggrandizes us rather than our work. How is anyone supposed to come upon the "art" that purportedly resides within our work if we constantly grandstand and interfere with their search to be reached out to, touched and moved?

Why render artwork creating academic; so-called logical, it demeans the subjective and the sensuous that should be oozing from our craft?

Are we, in our time, in such need of attention and praise? I would rather people gush over my work than me. Ask 100 people who painted the Mona Lisa and few would be able to tell you. And THAT IS OK!!! It's Mona who counts. Leonardo the painter comes second, if not last. And we are in a field where so do we. If we can't accept that, we will be nothing but mediocre "artists".

At 14 when I started selling artworks, I thought I was the be all and end all... How wrong I was. Nobody cared about me. It is not me they hang on their walls. The art within the artwork is not the money I made.

By the time I was 30 I knew better and, to this day, I don't even call myself an "artist". What arrogance that is! (Let the adoring crowds do that! It's their job... not ours.)

As for artists' statements... They're better left unsaid.   

So....... Everyone’s an artist? Interesting conjecture. 

I prefer the contention that everyone is born creative, since creativity is a necessary component of human basic survival  (and has been since the beginning of time). But, as not all are born into an environment which encourages an equal measure of creative élan, some of us inadvertently end up  having less  capacity to survive the trials and tribulations of life than others. (But note... If we are one of the lucky ones, that does not make us better. It simply makes us more fortunate.) 
​
In consideration of the foregoing, I assume that, as not all of us are mechanically or mathematically privileged, it goes without saying that not all of us are necessarily and naturally "artistically creative" - at least not to a degree which merits the “traditional” title and status of "artist". Though this title once had stature, its contemporary prestige rating has definitely become a faded pastiche of its original self.  So why continue to hold it up to such adulation?
Let me man-splain here...

Today, if I draw, paint, sculpt, (i.e.: make things called artworks), this makes me (in fact, if not in aspiration) a drawer, a painter, a sculptor. It makes me what I “do”,  not who I suddenly feel the need to call myself. Why? Because the visual arts, as a contemporary libertarian exercise, is for the most part not professional in nature nor should it therefore be in recognition. For all intents and purposes, in contemporary individualistic societies, the quality of self-expression rarely rises above a generic level of avocation - though in capitalistic collectives, the activities may come with benefits. So... why is anointing myself an “artist” still such a contemporary craving?

Well. The irony of it reveals itself when we once again look back to the days of yore. Being an artist, in the past,  meant “being seen to have achieved a level of expertise and excellence beyond the norm”. It meant we were better (at what we did), more than (as in: we gave more to our viewer), and worth it (at least re the attention of viewers and especially buyers.) 
​
Why this contention?

In years prior to the 18th and 19th centuries, visual artists were generally known as once-apprenticed  craftsmen, journeymen, expert  labourers  in a specific field. But once their skill sets had been acquired and their individual unique talents discovered as more than average, the status of an individual worker changed. With their work now sought after, they were crowned with the title “artist”.  

Today is another matter. That mesmerizing title and its stature of specialness, of difference born of excellent rendering, still lures us in but for different purposes............we wish it not for the same reasons as in the past but for reasons our times dictate. Wearing a title, even one that has faded into an oblivion of non-sense, still gives us a feeling of having achieved in a time when achievement is hardly recognized. Anointing ourselves with it "appears" to make us different and special and “better” in a time when being like everybody else seems depressing... And so, the irony remains.... the last vestiges of status oddly prevail in a field which has long gone rogue and which now demands its due as entitled creatives who have not abandoned the myth that they were born “more than” artistic.

In essence, in the past 2 centuries, the title of artist and its concomitant ally "art", though having lost most if not all of their luster as credible professional designations, have nonetheless oddly maintained a momentum as designates at a time when excellence has faded even more than our artwork production still purports to have the capacity to affect our souls. 

In this respect, since excellence in the visual arts is no longer a requisite but rather dependent on how it is defined and redefined, all that is left, it seems, is the title, status and the ease with which we call what we do a profession.  This, in turn, makes the visual arts a non-entity in the grand scheme of things professional, (at least where the collective as a whole is concerned).

The following is a related sidebar (as artwork production is concerned) and in relation to calling ourselves professionals....

I would not want to be treated by someone who says they are an endocrinologist but actually isn't....  Basically, endocrinology is a recognized and respected profession. (It is also against the law to say we are of this profession and call ourselves so if our affirmation is fraudulent and worse we actually practice it.) A law practice is much the same, as is engineering and teaching. These titles are acquired, earned. To keep them as ours demands a level of practice in a field which searches out excellence as its goal. The visual arts, as a populist activity, no longer has accredited parameters. Therefore, as a field, it has no more credibility than to simply be seen to be a "generic self-expression exercise". Why is this true?

Basically, today, “artist” has become a glamour title in an arena of "everyone is an artist and everything we do is art". 

In conclusion, therefore:

Wearing a title such as artist should be done with respect to its highest calling, In which case, we creatives have to recognize that we are nothing more than observers and recorders of what is, (in whatever style we prefer to render the message). We are neither god nor guru. And ours is not to preach but to share - even if our only task is to carry the message of the a caged canary in a mine shaft...  

Lastly, 

if we are honest, this end description must be acknowledged as the mandate of the arts we purport to be attaching ourselves to. Otherwise, like the too often undue wearing of the title artist, and the strutting of the status we invoke, our work would be best referred to as art therapy, its focus: creating for ourselves and its quest: making us feel better... 

Cheers!

These questions, were recently posted online all in one grouping. Quite interesting and multi-faceted; speaking to a lot of areas - each in need of clarification.  But before taking them all in, please allow me to, once again, spell out my position: 

Art vs artworks

I do not create  “art”. I make artworks. Art, in and of itself, is  an enigma, not a creatable thing. Artworks, on the other hand are manufactured, made, created  products or commodities. I therefore make things called artworks from which (maybe, sometimes) the enigma of "art" may emerge. 

​For me or for others...

In my books, there are 2 ways to "create artworks”: 

1) the first is therapeutically - i.e.: to make artworks which meet a creator’s own needs  and desires. Being a restorative exercise, it is generally called therapeutic artwork making or, in it’s most common misnomer parlance, art therapy. 

2) The other creative élan has a  more universal visual language connotation. - one which speaks to creativity as a channel, a connection with others. In this context, artwork is a statement made, a conversation, a “something” to "put out there". That’s what we “usually” define art as. And if the product of our mind and heart, (an artwork) is “made” to be exhibited, to be seen - or to, at times, be put up for sale in a gallery or auction, etc., the necessary connection with others is a given. 

That being said, when connection is a sought after conclusion to our creative efforts, its goal must be to surpass or at least be said to surpass the basics of physicality (i.e.: the artwork's physical presence, its status as a thing, an object, an artwork). Why? Essentially, for an artwork to rise above its mundane physical appearance, it must be of such a nature that the mystical existence of its soul - the art within it, (if it is there at all), will wish to emerge - to make itself "felt", to be sensually available to a viewer open to receiving it. That is the stuff of artwork creating at its most powerful... It has a message (within it) to share. In essence, the visual language that is artwork making has but one “collective” purpose: to speak (if it can) to reach out and touch and move each and every individual open to the “art” within a wondrously created artwork.  

It's not about "me"...

As for my own paintings, drawings, sculptures, etc. It is not about me. I have never felt the need to own, hold dear or hold  back my creations for my sole appreciation. Their purpose is to reach out, to connect with  others who, in turn, may appreciate, reject or simply observe what has been presented to them. I would hope viewers of my work feel  more of a connection with the people, places and things I paint than with me.  Focusing on a creator is to redirect one’s attention to a narrator rather than to the more important story being told within an artwork. Why bother creating, if the goal is to be celebrated? We might as well simply stand nude on a pedestal and await the adulation being sought. 

Will you know me?

For all intents and purposes, defining someone’s character, personality or traits  by associating them with their artwork is a rather tenuous amateur contention akin to pop psychology. Analyzing the psyche or personality of a creator, in our times, is more a judgment call based on populist opinions and beliefs than facts or reality. And, as titillating as our pseudo-psychological meanderings might be, the eventual findings may say more about the person “wondering about” than the person being wondered about. 

The passion, the calling...

Lastly, re “the call” to create, versus a choosing to do so. 

Once again, we live in a time of everything meeting our wants rather than our needs. We tend to romanticize certain words (such as “calling”). With words being played with today rather than naturally evolving, it does give rise to the consideration that such a thing as a "calling" is a cut above the basic human trait of “wanting to”. In essence, a calling, in our times, has come to mean an almost spiritual or religious fervour regarding one thing or another. It implies that those of us "who are called" are somewhat more special than the average lot of "normal mortals".  

Now, if all we mean by this is that "we have a strong urge and ability in a specific area of expertise", then I would consider the word legitimate. More insinuation than that, though, as to its origins or intent and I would begin to feel that a twinge of pomposity, which could easily be associated with other descriptives such as superiority and self-aggrandizement, was at play. . 

Luck of the draw...

The only thing which is different in those of us interested in any form of artwork making is that we have not yet had our curiosities and urges to make things taken away from us by a world which fears difference and wonder. In that we should simply consider ourselves lucky not better than. Basically, at best, a calling means  “having a purpose” and at worst  “having a holy above the fray passion”.... which, in past eras was often referred to as displaying an exuberance.... akin to an erotic seizure...... Maybe we should be careful with what we wish for. 

To summarize. I would wager that most of us  LOVE what we do and wish to continue doing it for as long as our capacities allow. (That is certainly praiseworthy since such an attitude will surely keep us younger, longer...) But calling our high spirited interest a “calling”, in this iffy era of artwork making, is... to be honest,  “a bit” of a stretch. 

Me, myself and I...

Being seen is "a thing' these days. We crave it through our selfies despite the fact we seem to know that it is a sign of anxiety and depression to have to constantly convince ourselves we exist. But artwork making is hugely different than that which we do with our phones. The idea is to at least know the ballpark definition of a professional... i.e.: It's someone who knows enough to take 2 steps back when presenting his or her wares to those who are interested in their "product". It's simply being mature enough to "shut up" - to allow a completed artwork to have its own say (if it can) because that is what artworks do... when well rendered... they allow the art from within to emerge and speak.    

​Process vs end "result"

As visual art practitioners, we are often asked (or ask ourselves) whether we are successful or not. But then, of what success do we speak?

If success in the visual arts is creating, i.e.: “making”... then, with or without the status of “artist”,  most of us can claim to be successful. If, as the marketplace implies, success is in the selling... then most of us are not. 

Creative success is in the process, in the making of things, the manufacturing (in the purest sense) of objects whose goal it is to eventually stand on their own. But, ironically,  that type of success needs no branding of ourselves, no marketing of how grand "we" are  - unless that is the goal: i.e.: to be seen to be an artist rather than to free our work to speak for itself.

In essence, it is only in the marketplace parameter of things (in the arena of buying and selling) that this other success: i.e.: “the financial one, with all of its gizmos”, exists. And despite any personal opinions, the end product of selling becomes not so much the thing made but rather the $, Yen, Euro, Rupee gained - through the "ridding ourselves" of a product.  

That being said, I am not implying that achievement in the market arena (i.e.: earning a living), is a "bad thing". I do it daily. I am simply stating that "success" in this realm does not give it a status, or higher calling, as the root essence of creative success. Though selling a product plays a role in feeding one's belly and paying the rent... professional recognition (fame?),  achieved at this end of the "success" spectrum, remains ephemeral.   

That being said, selling means knowing one's buyer demographic...

Artworks, as end products in the life of a professional visual artist, are “out there” to get bought and sold. So who's out there to buy? The variety of purchasers interested in the visual arts is as “coloured” as the artworks being offered. But basically, they fall into 3 categories. The standard consumer is the first of these. He or she buys artwork in safe colours and safe subject matter and, oftentimes, depicting skillfully copied imagery of anything which  evokes nostalgia, romanticism, whimsy, or decor, i.e.: anything which makes a living-room or bedroom colour scheme pop.

Collectors, are those who prefer greater depth and wonder in their artwork acquisitions. Their need may be the purchase of one artwork only, or they may want many more over time. But their main goal is the same: to be "awed" rather than consider everything "awesome".  

Finally, there are those whose primary concern is collecting for investment. Investors purchase what is expensive or may be considered to, "one day" be of "value".  This breed of buyers is more closely associated with the concept of marketing since its interest is in brand recognition - i.e.: in the artist's name more than in the creativity aspect of an output which may or may not have art residing within it. In this case, the artwork itself is not so much the focus as it is the commodity of it, the bartering chip aspect of it - the financial investment "thing" in a "transaction". 

Artwork, purchased in the first and last categories described, more easily fits into marketing concept expectations and $ prognostications. Its existence in this forum has a rather less than esoteric reason for being there. It’s simple: 1) be available for sale, 2) get noticed through promotion and 3) get bought. In essence, at its most essential beingness in our times, artwork is a commodity, an available object like any other product.  

Artwork? Art? What’s the difference?

In our times, the word, the moniker, the definition of “art” is often bandied about as being anything that any Tom, Dick or Harriet, calling themselves an artist, creates. From the onset, this supposition is false. Though artwork is a product. "Art" is definitely not. It’s not even a thing. It cannot be  bartered, bought or sold. In fact, art belongs to everyone - gratis.

Uhm....... explain please!

For all intents and purposes, art is like a story "living within" a book - the artwork being the book cover and the art being the content. On its own, art mysteriously emerges from artwork to connect with whomever is sensitive enough to “feel” its existence. Essentially, all we have to do, metaphorically, is to open the “book” and visit the “pages”. Art is what speaks to us from within a painting, a sculpture, a dance, a song. It is, in fact, the mystery, the enigma, the wonder we discover in a piece. Its purpose in life is simple - to reach out, touch and move us. 

Does art reside in all artworks?

In a visual-art sense, art is born of the capacity of an individual (a creative person) to invent an environment (an artwork) which skillfully, or not, describes a thought, a feeling, an experience. Each brush, pen, pencil or chisel stroke is laid down for the sole purpose of combining with many other similar "actions" to create a composition that "hits the mark". To use the book analogy once more... Basically, a good cover (artwork) is not only created to be “attractive” but it also must hint at “more”. This “more” is experienced when we (the viewer) begin to feel the mystery within, being touched by the story within. But, to answer the question... No. Not every artwork is a successful book cover design or hints at a compelling story within... Art, therefore, does not necessarily reside within all artwork.   

So, how do we create "art"?

We don't. We can't. Simple as that.

Artwork creation is about a painter, a sculptor, a dancer, writer, composer, etc. speaking to us, and saying: "I saw this, I experienced this in my particular way of taking-in life, I felt this. AND, I thought that it just might be of interest to you. And so I created this “artwork” which would bring this "to be shared message" to you, dear viewer. What do you think?...” 

Artwork creation therefore is simply an expressed wish to be shared, to make a connection with others. And, in that moment of sharing become discovery, just maybe art will be discovered - if it is actually there to be felt (not understood, but felt...). When artwork has the wondrous enigma of art within it, it soon makes its way to the viewer, the appreciator of it. 

Since the very beginning of creative expression, this mystery has occurred and continues to happen to this day. It is in those wondrous “things” we call masterpieces that we discover and feel, and are able to immerse ourselves in the warmest embraces of the greatest gift some of us will ever receive: the capacity to be awed. 

Much like the Mona Lisa has moved millions since her features were revealed in the early 16th century, most of us still have no idea why she is so fascinating. After 400 years and more, she continues with no hiatus, to elicit still more questions than she hands out pat answers. Wondrously, she speaks to us individually rather than collectively, thus becoming "ours" for awhile. And this, she does freely. She charges no fee to share with us, to tease us, to create questions in our minds about her and ourselves.  Such is the make-up of art. Art is the enigma of wonder. But without this mystery in the acts of connection and sharing, it sadly fades... and when that happens, we are the less for it. 

All this to say: though the physical property of her (the artwork) belongs to the Louvre and can be bought or sold for multi millions, what she was created for: "the art of her" is this capacity to freely reach out, and this, always as a without reservation gift. 

And this is the magic, the wonder of "art" - that aspect of artwork which (when it is actually there) is like the genie in Aladdin's lamp. In that story, we came to understand that though the lamp from which the genie emerges may be just a physical object, it nonetheless has within it the capacity to "attract", to lure us in through its seeming wish to be with us. And when we react to this connection, we become one with the genie that is the "art" within that lamp. 

But what of the creator of an artwork? Where do they fit in, where art is concerned?

Most of us don’t know who painted Mona Lisa anymore than whose gnarled hands built a rocking chair mysteriously sitting on the porch of an abandoned farm house. But that doesn’t stop us from wondering about who may have sat in her as we “feel” the breeze which still rocks that chair... At their best, artworks convey such sensuality, not logic. Their purpose is not to get us to say how great the author, the skill or even the finished product is. The reason for artworks is the promise of hopefully there being soul within this thing made - depth into which we can immerse ourselves in order to discover the greatness in the ordinariness of being alive. 

At its most eloquent, the making of an artwork is in actual fact the designing of an altar - the creating of a mystical place-object which we hope will house the art we wish to share with viewers.

But... Today's obsession with marketing, selling and acquisition has taken us away from life's "knowing" that to behold something wondrous is more precious to our wellbeing than holding onto, possessing.... or owning something.    

If this is so, the fundamentals of universal marketing are  not only tainting the worth and value of our very existence, they have come to dictate its norms and those of our personal exercise of the creative gifts we have been given. Not only does marketing speak authoritatively to us, it is, in actual fact, dictatorially determining how we react, or not, to the essentials of our very being and doing. And by doing so, awe before the most wondrous of things becomes the “ubiquitous and meaningless “awesome”. Making us now, more ordinary than the extraordinary that we are

Summary

Contemporary marketing has duped us into believing that what we hold in our hands is the zenith prize; that the "possession of things" awards us the ultimate feeling of happiness as dictated by the getting, the acquiring, the accumulation, the "owning" of things as per our collective environments endless quest: to have it all. 

Perhaps it's time to opt for joy - that created-from-within feeling which is not dependent upon the accumulation of objects to give us a voice and sharings worthy of awe. 

​From its very inception, the idea, the expression of “Woke” has been a deeply honest display of awareness - an "awakedness" of only those who know how troubling actions and attitudes can truly be. This is especially true within a collective which has come to be so full of itself it no longer cares about anyone or anything but itself - a time when self-esteem (how we feel about ourselves based on a superficial collective mantra dictates what is acceptable) supersedes an internalized and mature self-respect and joy.

That being said. Though all earnest intentions of great consequence are genuine, their fate is to often fall into the hands of exploiters. Woke is one of these. In the hands of the most arrogant among us, it has come to attain such levels of toxicity that it will not be long before everyone suffers the consequences of our see no evil, hear no evil, speak no evil pretenses built around this  appropriated woke “purportedly” means. 

As stated, there have always been and always will be those who confiscate, who abscond with that which can be disfigured and remolded into a snake-oil concoction, a manipulation, a divisive tool of the masses which is then used as a cudgel against those who do not think as the perpetrator does. 

Sadly, for woke to be a weapon of choice it needs not only a conquering evil but also a cadre of submissive fools. Woke, in the hands of these two demographics then easily becomes a fascist mirror reflection of its once earnest self. Appropriated, it is now an ode to superiority gone mad and moralistic bombast of the worst puritan kind. It has become an appropriation made insane by narcissistic individuals and self righteous groups who use shame and canceling and rejection to achieve their means. Even seen to be legitimate governments, corporations, honored associations, and institutions have succumbed to its siren call.

Is this in fact a fear response of being discovered faulty or less than promoted? Is it arrogance seeking to elevate itself above the fray - (lest the crowds discover the truth of their oh-so-superior authoritarian intentions in the abuse of the concept of "Woke"?) 

Without the nurturing of control and evil in our times, Woke could not be the unintended moralistic plague that it has become. Even though good things, good intentions at conception, actually seek to wrap us in the warmth of their wisdom and giftedness, evil, always in the wings, is always ready to pounce. And how is that possible? Easy. It is what it is... evil. It appropriates and absconds with a valid precept in order to rot its innards and serve it as truth. And this is done to achieve an ultimate goal: power - to dominate and rule rather than lead and guide. 

And if evil seeks to pursue, tempt, subdue and enslave - (and its goals always are), its weapon of choice is often what we think “we own” for legitimate intents and purposes.  And so, unquestioning, and even gullible, we trust - considering it normal to feel safe in the havens of our democracies. But often, we become lazy, apathetic and no longer engaged in the protection of those same democracies. And there lies the rub... How easy it is to fall prey to that which seeks to destroy our illusions simply because we are too open to "virtually" anything because we are too comfortable and unconcerned.

But then, as all other incantations-become-evil have done before, Woke, at its worst, will dissipate - and we will once more strive harder to purify ourselves, our societies, our organizations and our institutions. 

But this time... is this true? If it is, how can we think that it will easily come to pass before serious damage is realized to have been done to the very structural foundation of our worlds - the very core of our now tainted democratic principles? What of the damage to our schools and the children who attend them, our freedoms and values? What of all the divisiveness, the victimhood obsessions, the identity politics? These will not go away willingly. For the next several decades, we will be left with nothing less than toxic remnants of our own follies. A cult of victimization and memes of superior moralism which will continue to create an ever-slower healing of festering wounds incised by “our” new world order of pointing fingers before we are pointed at, of shaming those "not like us" and of cancel culture neo-puritanism.

“Sticks and stones will break my bones, but words can never hurt me..............” 

Bring on the witches of Salem... Lest we forget? That time of “I am pure and you are not” is once again upon us.